I missed creating art, even though I am not a “creative”–at least not by the definition our industry gives it, so I decided to create a new mission for myself: rediscover the artist in me. I used to be such a artsy little asian girl…don’t know what happened to me! I used to do origami, acrylic paintings, sketches, sing a capella, knit, and even tried lockin’ one summer (so much fun). Why am I so boring now?!
So I created a new Tumblr with that mission in mind, and finally put up my first original artistic creation today, which was…a sketch of a tree. Unfortunately, there are more trees than humans around my neighborhood, so that’s what I ended up drawing as my first original creative post. Come check out the new Tumblr, if you’re interested. I’m planning on doing more original sketches, crafts, food, and maybe even makeup for my tiny asian eyes. For inspiration, self-motivation, and happiness.
Great consumer insights are not – in my experience – discovered. They are thought of. Conceived in the mind of some smart, informed person. They are not found, they are intuited. They are not mined, they are identified and hypothesized.
- Emma Cookson, CEO of BBH
From: Stop Digging for Insights – Truth Be Told Creative
Coming from an agency where Planners were still a relatively novel concept, and thus often had Account substitute doing their work, I’ve started to wonder what it is that really sets Planners apart from Account Services. What is the value added that they bring to the agency?
If it is as simple as analyzing a problem and providing solutions based on already-produced research, why should an agency hire them for things that AEs can already do? Surely, they are getting paid for more than just offering an opinion.
Hence, I was pleasantly delighted when I came across this blog post by Martin Weigel(Head of Planning, W+K Amsterdam), on “What Makes a Planner”. He describes some of the “harder” qualities that planners should possess. I’ve summarized his points below:
2011 Jay Chiat Awards Winners
Campaign for Existing Brand—Bronze
P&G/Gillette Mach 3 | “WALS: Women Against Lazy Stubble”
Great source of planning wisdom that I’m using to mine for “insights” into planners’ minds.
Well, played, Axe (aka “Lynx” in the EU and Asia)…well played.
Piggy-backing off the press generated by an Hong Kong billionaire’s award offer of USD $65m for any man who can make his lesbian daughter straight, Axe claims any guy who uses their product can win the challenge and thus the monnaeee.
They apparently posted these pics on their FB page. I wonder if they also used other media for this awesome ad. It’s aligned with their brand promise, albeit unrealistic, and is humorous as always. I always thought their messaging (use our product and boom—automatic chic magnet) was overly redundant and getting pretty overdone, but this is a refreshing twist.
Agency: BBH Singapore
In response to: Lynx Body Spray: Is it the Cure for Gayness?